What I work on

When sexual assaut becomes a terrorist act

To me, a terrorist act is one that attacks our way of life, that forces us to change our behaviour. I looked up the definition, and the only difference I can see anyone arguing between it, and the sexual assault that took place last Thursday is ‘political intent’. But sexual assault IS political. Sexual assault is not even about sex, it’s about power, women are overly represented in sexual assault statistics and virtually every aspect of the way women are perceived in our society is political.

Regardless of explicit political motive, the notion that any man feels it is his right to do what he did, where he did it, in a society that is fundamentally unequal, is political. He is saying to women that their choice to walk unguarded in a public area, makes them a target.

If this guy gets caught, he shouldn’t just be tried for the crime he committed against one woman, he should be tried for his act of terror on all women living in this country. He’s changed the rules, and the rules weren’t even fair in the first place.

It took this attack for me to realise how limited my life is. This is just a sentence but think about what it means: I have never experienced what it’s like to not be aware of my personal safety. So, so, many decisions are impacted by personal safety considerations, and it’s on my mind so much, I don’t even think about it any more. I’m not saying it’s a big deal, Im saying its always there. Always. It’s something women talk about as a fact of life. We are divided on whether we ‘succumb’ to the fear or whether we rebel against the fear and do it anyway. The thing is, I’m yet to meet a women who doesn’t feel the fear.

The world around us is different from the world that surrounds men. There’s so much written about what women can do to stay safe, whether the conversation should even revolve around what women can do, and even research that shows that regardless, arming women with personal safety tools works. The problem is, all of this relies on a woman’s ability to detect risky situations and act accordingly. And the reason Im so angry is that in Thursday’s rape, she did everything right.

What this monster did was take something we take for granted, and make it scary. For the foreseeable future, we have to add ‘popular walking tracks in broad daylight’ to the list of risky situations. He has forced us to change our behaviour. Yes, we may still walk, but we will no longer walk without keeping an eye out for strangers hidden in bush, without considering an escape route, without it crossing our minds that danger could be lurking.

Im so ridiculously angry, and I feel so violated that I keep stopping myself to question that maybe the fact that this is such a rare event makes my re-invigorated fears sound irrational. But then I think how long we’ve flown in aeroplanes, how many flights take off a day. And one horrific incident changed the way we travelled forever.

Why I started a part time professional job site

Henry Ford is attributed to introducing the 40 hour work week in the 1920s, not so much for the health of his employees, but so employees would have enough free time to go out and realize they needed to buy stuff.

So much has changed since the 1920s, it’s always seemed a bit ridiculous to me that we largely stick to the 9-5 mantra. As a designer, I often find that 4 of the 8 hours at work are spent looking blankly at a screen, and 90% of my work is done while sleeping, on a run, or talking to someone. Work simply doesn’t fit into the required hours and as a country trying to push a knowledge economy, it’s time to re-think the 40 hour work week.

That’s not why I started Limber though.

Many years ago, I started my entrepreneurial career. It failed so badly I wince at the term entrepreneur when it is applied to me. I find it embarrassing because the very idea of starting a business since then has felt exhausting and I know what a big fat failure I am. As a result Ive played a minor role in some awesome ventures (like MyTours), but largely left them in the very capable hands of others.

At the beginning of this year, I started thinking that life has become very easy. I remember the days when I used to look blankly at people complaining about how stressed out they were while vaguely wondering if just never getting out of bed again was a viable option. Its been so long since then, I found myself complaining more and more about the hardships of getting up for a run, how annoying a family member is or how stressed out I was doing a job that is really just not that stressful.

It felt like time to do something different. I looked to blogging for inspiration, and got fairly stuck in for a time. I talked to heaps of people about heaps of ideas and realised that for the first time in almost a decade the idea of starting a company was not only not terrifying, it was exciting. In the past decade Ive learned so much and when I sat down and had an honest think about where Im at, I realised that Im no long a worn out 23 year old, completely overwhelmed by the scale of the mess Id created for myself. Im older, Im wiser and actually quite tough. It was time to start something again.

But that’s not completely why I started Limber.

It was during a conversation with a bright, intelligent and driven woman who was wondering how on earth she wont be left behind if she has children, that it came to me. She was me. There’s a million of us around who for various reasons want to have children, work in interesting jobs and still have time to breathe. We dont want to take 5-10 years out then arrive back in the workforce several steps down a ladder we spent ages climbing.

I looked around more and more and more and more people came out of the woodwork. People like my dad, who finished his career about as far up as you can get. His experience and skills are so valuable to growing businesses, yet his interest in the golf course and their pre-conceived ideas about hiring people at that level (i.e only on a full-time basis) meant he just stopped working.

It had never fully occurred to me before the huge mine of expertise we lose through those two groups alone by sticking to this model of ‘important’ work having to fit into a 40 hour model created before most people alive today were even born.

Thank goodness Toni Barrett agreed and together with Jim Donovan we pulled the business together over two meetings.

We’re 3 weeks after a soft launch, we’ve listed over 130 professional part time and flexible jobs and were growing remarkably quickly. We’re offering free job listings while we build more momentum and we need more candidates to sign up.

This is one of those simple ideas that everyone seems to have had, and I really think its time has come.

I’d love to hear you thoughts!

What IS Sexist?

I think that a clear and comprehendible message is vital to the achievement of any lasting social change – give those you are fighting a chance to pass you off as crazy, and they will. When we throw around terms like ‘sexist’, it’s very easy to sound hysterical and politically correct to the point of ridiculousness and to me, this is quite a big deal. Despite our huge progress towards an equitable world, we are surrounded by situations that are completely unfair to women. I worry that when someone calls ‘sexist’ when they are personally offended, they define a serious and broad issue by the standards of an individual who got upset.

Sexism is roughly defined as “prejudice, stereotyping, or discrimination, typically against women, on the basis of sex.” Its a pretty broad definition but I don’t think its broad enough to cover, for example, a man opening a door for a woman (though rather than a strictly male to female thing, I think we should probably all be a bit more courteous to each other). Other’s apparently do and I have heard of men who get snide remarks when performing this lovely gesture.

Recently, I’ve come across a couple of other situations labelled as ‘sexist’ that I just can’t figure out. Often the people using the word are people I really admire and respect, so I’m genuinely struggling to see their viewpoint. I wonder if this is indeed a good sign – that people backing the removal of sexism from our lives are so varied, that our views of it are equally as diverse. My concern though, is that sometimes we face things that make us feel angry, and we reach for the first word we can find to define that feeling. ‘Sexism’ is an easy one to apply to any offensive situation involving women, but does it actually cover all these situations? Maybe it doesn’t even matter, but I think pulling out a term like ‘sexist’ brings a lot of serious connotations to an event that may have just made you feel offended.

Safety in Paradise

I was genuinely shocked recently to be told by someone that there was growing outrage among people I know that our national airline made the below video. Having watched the ‘Bare Essentials of Safety‘ (too naked?), ‘Safety Old School Style‘ (mocking our elders?), and bunch of others that swing from All Blacks to Aerobics, I think the video, if anything, is one of their better ones… Promoting a stunning part of our neighborhood, and a place that relies heavily on international visitors.

I understand the video features swimsuit models and aligns with the anniversary of Sports Illustrated Swimsuit Edition (maybe that’s where the offense lies?), but I’m probably not their target market and have never opened an issue. The only other reason I could see for the offense is that beautiful women were the central focus of the ad. I would understand if Air NZ only hired beautiful people, or indeed, only made videos featuring them… But their videos are varied and while I think their staff are perfectly fine, they don’t stand out as any more beautiful on average than anyone else.

Maybe you find it distasteful to view women in bikinis (though to me that comes very close to telling women what they can and can’t wear), maybe it’s a concern for the models involved, but I think their life choices are equally as relevant as any other woman’s. The big one I read was that we are forced to watch a safety video and therefore don’t have a choice about having other women’s near nakedness all up in our faces. I don’t know. I love beaches, bikinis are just not that uncommon in my life.

Because of my confusion, I assume others are also scratching their heads, which leaves me thinking that if we really want to hit sexism where it hurts, we may have missed the target.

Good Ole Paul Henry

The other night he had the wonderful Michelle Dickinson on his show to talk about what she does best: science. Because she’s such a superstar, she was recently invited to spend time with Richard Branson on Necker Island. At the end of an interview, Paul pulls up a pic of them in a fun embrace and asks “Michelle, did you have sex with Richard Branson?”.

Michelle responded impeccably, and from what I can gather, found it funny. She’s a smart cookie and Mr Henry has a reputation, I doubt she’d have turned up if she felt at all put out. So why did a bunch of other people cry ‘sexist’ and demand he be fired?

I would kind of understand the claim if I wasn’t 99% sure he’d have asked the same of any man in the same position. I would understand it if the question did in fact reduce her to being nothing more than a sex object. I would understand it for a million reasons… But, as far as I could see none of them were relevant.

I think a quote from Ricky Gervais (and sort of the point of this post) makes sense here:

“Remember, being offended provides no objective indication of ‘right’ and ‘wrong’. It’s nothing more than a barometer of your own emotional control.”

You may have felt offended by his question. That’s fine, you have every right to be offended. But do you need to label it as sexist?

One of the things that makes those magazine format shows popular is you get to know the presenters, they feel human to you. You may not want to become buddies with a presenter, but they’ve got to be edgy to keep your eyes on the programme. I understand Michelle is a doctor and should be taken very seriously… But I think if you look at her career her whole point is to bring science to the people, to be a person, not a dry scientist. And unlike with a safety video, if you feel offended, you actually can just change the channel.

Care about sexism? Do any of these things?

I read this article a while ago “35 things men can do to support feminism“. It struck me then and now that maybe this stuff is the real issue, I read this article and immediately saw several examples Ive long since used to explain why I struggle in some relationships. Maybe it’s not an either/or situation regarding the examples above, but it does strike me that we’re quick to point out tenuous links to sexism, while happily wandering around living it.

Share the freaking footpath!

As Ive become older and less patient (it’s true kids, it happens to the best of us), I’ve launched a personal vendetta against footpath hogs. To save me from public meltdown, I’ve chosen the keyboard warrior route, because if you walk on footpaths and haven’t noticed any of this, you are probably DOING IT.

If you can’t multitask, don’t TOUCH your phone

There’s a lot of research that suggest no one can multitask… However it’s a special breed who still believe in their unique power to stumble along the street, eyes glued to their phone. You probably don’t even realise its an issue because everyone else is dodging and weaving to avoid your path of destruction.

It especially annoys me when I’m running UP HILL, at death’s door, hating every second, and IM the one who has to veer off course so some idiot can focus on selecting which Miley Cyrus song to listen to next.

I call for an uprising! Instead of dodging these people, stay on path. After a few shoulder barges, they may learn a life lesson.

Think of the footpath like a two-lane road

Those family groups who plan their saunter down main streets in rush hour, all in a row KILL ME. Want to walk in a row? Pay attention to your surroundings. Want to live like you own the place? Single file is for you.

Because my brain can’t help but extrapolate things out, when I see people doing this I reach all sorts of conclusions about how they live life… None of them good. Don’t be that group.

Please don’t stop for no reason

When rush hour hits and the streets are crowded with tired people trying to get home, I can’t for the life of me understand the brain connections that need to happen for someone to just pause on the street. Why stop? I genuinely can’t believe you can be on a busy street and not understand that if there are people all around you, chances are, someone is JUST BEHIND YOU. When you randomly stop, you create a human-sized domino effect of people trying to avoid ramming you.

Foot traffic is traffic. It goes two ways down a street and sudden stops or entering the flow without EVEN LOOKING is less dangerous but just as rage inducing as doing it on the roads.

So much psychology…

My brain has a huge disorder where it turns things like this into symptoms of a wider issue. Maybe it’s a loss of community, maybe (as a friend mentioned the other day) our brain sizes have shrunk as specialisation has enabled us to be dumber, maybe its because everyone is so angry.

Whatever your issue, keep it to yourself. Unless it’s the brain size thing. If you suspect that you are dumber than a caveman, REALLY focus when you walk down the street, it really is quite an easy task.

What to do about our animals?

After hearing about Facebook’s emotion manipulation study, I have to wonder if they’ve gone into overdrive.

Every second picture on my Facebook feed is of another travesty of human nature. From pig farming to duck and rabbit plucking, to elephant chaining, to every imaginable torture that we do to animals in order to clothe, feed and prettify ourselves.

Amongst the collective consciousness that seems to have suddenly come about in regards to what we are willingly ignoring is (for me at least), a total sense of helplessness.

I consider myself pretty up with the play. I remember refusing to eat non-free range eggs while friends and family tried to convince me it would never be economically viable, I went through several years where I was dirt poor, yet scoured the supermarket aisles and only bought toiletries that weren’t tested on animals. I wont even begin on all the other animal derived products that also contribute to the misery, but needless to say, I did a fair bit of research into how things are made.

It was hard.

Over time, I came to a level of comfort with the idea that it’s ok to eat meat, but *wherever possible*, it should be free range (not ‘legally’ free range, but marked by an independent authority like the SPCA as free range). If I can get cruelty free products within a reasonable additional price and quality, Ill go for them. If I’m out for dinner, I won’t bother. I relaxed on my morals for many reasons that Im still not entirely comfortable with. I am comfortable knowing that every time I break my old rules I do it with the full knowledge of what I am doing.

What really annoyed me in the last few days is that it seems like Im surrounded by similar people, and yet our very basic attempts to live a little bit better are thwarted at every step by a system that is legally allowed to hide the true reality of the situation. As with cigarette marketing, I think it’s about time we take a ‘an informed decision needs a dose of reality’ approach. And I do believe our Government should play a role.

‘Free range is a marketing term’

How is this even possible. How is it that in New Zealand, “There is no formal or compulsory auditing system for free-range egg farming.” How is it that consumers with a conscience are being routinely tricked and instead of improving the situation, harming it even further?

To me, this seems like a pretty easy thing to change. It shouldn’t be up to the likes of the SPCA to promote the fact that their stamp is the only auditing system (or lack thereof) we really have.

Same with animal testing. Why is it that it’s up to cruelty free providers to add it to their labels, rather than the opposite. Why do we legally make it easy for companies to cover up the cruelty?

Its just not economically viable

Well, lets give it a shot. Once again, I hate middle class people reverting immediately to the ‘poor people can’t afford it’ line. Sure, cool. Im also aware of economic disparity. That’s no reason why the rest of us shouldn’t sacrifice a little more of our plentiful cash to change these industries for the better. Lets just give it a shot and see huh? Eat less meat, stop throwing out leftovers, cut out a coffee. Prioritise becoming the sort of person who can still focus on things that they cannot see.

As a secondary economic argument. New zealand is tiny. While I dont think we live up to our ‘clean green’ image as much as we pretend, why not become the cruelty free marketplace of the world? We’re never going to be big enough to do it all, so lets become world leaders in a wonderful niche.

All our meat comes from NZ

In the middle of one recent debate, someone mentioned that we’re all so up in arms about NZ pig farming, while blissfully unaware that a lot of our Pork doesnt even come from here… And who knows the conditions those animals live in. Once again, packaging makes it easy to hide this and leave the onus on New Zealand brands to push their point rather than visa versa.

How do we fix this?

As much as Facebook has become a painful place to be and it’s so frustrating to look around and see a non-stop, overwhelming level of cruelty, it must be a sign of improvement?

Normally I’m not a fan of the ‘spreading the word leads to change’ philosophy, but in this case I think it works. Most of us have enough exposure to domestic pets to struggle to not connect the dots regularly. Obviously the public pressure is making an impact and I know that world over, countries are starting to ban testing for cosmetics.

The tragedy is, as one of my friends pointed out, it seems unlikely we can fix anything. A certain amount of willful ignorance is vital to surviving this world without falling into a deep depression. Because we can ban factory farming, we can ban animal testing we can do all the comparatively easy things, but we’ll still wind up with a 50% newborn chick death rate, a horrific end to the life of every cow taken to an abattoir and a group of people who just can’t live without their Mink coats.

Ultra-rich man’s letter: The Pitchforks Are Coming”

I just got sent this brilliant article by a friend (thanks Jemma!).

The general gist is that the 0.01% needs to start some serious change before the wildly unbalanced American society starts to fall apart… Typed by the hands of one of their own.

My favorite part sums up how I feel whenever anyone I know fools themselves into thinking that somehow they got where they got to off their own back. Especially those who are so quick to judge the ‘lowlife’ losers of this capitalism game for their acts of desperation… I’m a bit less forgiving of these types. Anyone who’s dumb enough to not understand some basics of society, in another life wouldn’t be selling fruit. They’d be sitting in the dirt starving.

“So forget all that rhetoric about how America is great because of people like you and me and Steve Jobs. You know the truth even if you won’t admit it: If any of us had been born in Somalia or the Congo, all we’d be is some guy standing barefoot next to a dirt road selling fruit. It’s not that Somalia and Congo don’t have good entrepreneurs. It’s just that the best ones are selling their wares off crates by the side of the road because that’s all their customers can afford.”

Very much worth a read and has a very interesting take on why minimum wages are the key to saving and growing our economies, and the job of the elite to change things before everything turns to custard.

Read the article

Peanut butter and personal branding


I recently have the privilege of meeting Pic from Pic’s Really Good Peanut Butter. Pic is the biggest fan of peanut butter I’ve ever met (and about as engaging as they come). He displayed so much enthusiasm for his product that made an unintentional mockery of ‘personal brand’ expertise, which was timely, because I’ve heard the phrase a fair bit recently.

I understand the requirement for a personal brand, I just think adding a term to the concept undermines the whole point. To me, your ‘personal brand’ is the person other people believe you to be. Since I’m a fan of authenticity, that means your personal brand is, in fact, who you are.

There’s definitely room to put in some thought about who you are, what defines you and how to best represent that publicly… but I find it a bit scammy to do much more than that in terms of ‘brand development’. While shyness is probably the biggest barrier to conveying your personal brand, coming up with what it is, shouldn’t be. For the likes of me, something as structured as actually crafting a ‘personal brand’ is counter to who I am. Basically, what Im saying is your personal brand is simply knowing who you are and being yourself (regardless of the scale or situation).

Maybe the likes of Pic are personal brand experts, or maybe they just innately ‘get’ it. Regardless, I suppose you know your personal and business brand are raving successes, when suddenly every man and his dog are jumping on the peanut butter bandwagon. It takes a lot to turn a completely ignored product into the newest craze.

Willful Ignorance

I love the phrase ‘willful ignorance’ and I really love this video.

It’s making the rounds on Facebook, but I do wonder how many of those who ‘share’ and ‘like’ the video have modified their behavior or continue to remain willfully ignorant about this issue. There seems to be a lot of research happening now about how tools like Facebook speed information sharing so much that it makes us feel comfortable consuming without digesting it, so you have to wonder if the impact is in any way reflective of the amount of attention it’s getting. But that’s a side note.

One of the things I found fascinating about viewing the video and watching others watch it, is how humans have such a sense of self preservation that despite being confronted with our own faults, our brains still fight valiantly to convince us that the lecturer is STILL WORSE and therefore to miss the entire point of the video.

If you haven’t already, watch it. You may find yourself stuck wondering what could be considered a ‘reasonable’ effort in this day and age to be a little less willfully ignorant.

Getting back on (the running) track

tumblr_mm1nk5dtIk1rrjjxto1_500I recently had to confess to a friend that these days that I am a runner by name only. Moving to the ‘burbs and quitting the gym was always going to be a weak point in my motivation. Now its dark when I wake up, it’s REALLY hard to fight the internal battle of bed vs freezing cold, dark pavement pounding.

I REALLY struggle with motivation and I used to think I was alone. But several conversations later, I realise that everyone is in the same boat and the only difference between those who do and those who don’t is the ability to get on the shoes and walk out the door. Seems like a simple enough task, but man oh man walking to my wardrobe can be the hardest few steps of my day.

So I entered the Queenstown Half Marathon. I’ve done two half marathons before, slowly and when I was much fitter than now… But this time, I want to do it in 2 hours. I know that seems slow, but for me, that’s quite snappy.

Im two runs into my new training programme and it’s the first time I’ve actually followed one. Im starting with the 10km programme. I think I can probably run 10kms happily anyway, but when I wake up in the morning the first few times the 3km target feels way less of a commitment, and I think it’s important to get into the routine.

If anyone else is int he same boat, and wants to keep tabs on each other. Im keen. I need all the help I can get at this stage.

Women’s only groups?

A while ago a few entrepreneurial women and I decided to start a monthly Meetup for like minded ladies.

Over the months, the Meetup has become fairly successful, drawing an array of fascinating and very successful women out of the woodwork, with the promise of worts and all stories about ourselves, by ourselves.

The question has been raised time and time again: Why do we limit the group to females only?

As a general rule, Im not a big personal fan of segregating genders. I’d never send my kids to single sex schools, Im not necessarily a fan of quotas and the only reason I went to the women only gym at Les Mills is because it was the only place with spare treadmills. But in this case, we thought it was worth a try.

Why (I think) we did it.

The first reason was based around the fact that we’d all been to a bunch of big tech events and conferences and noticed the distinct lack of female presenters. My initial theory was that women were somehow more shy or less primed for presenting (major projection happening there). Providing a safe place to practice speaking to a crowd and building confidence, to me, seemed the greatest benefit of starting a female only group. Maybe if we acted as a breeding ground for female speakers, we’d be all over the show and that would solve an issue we all felt existed.

Secondly, Ive been in enough female dominated social situations, where, with varying degrees of subtlety, the men involved conveyed their lack of interest in the ‘nattering’ and ‘gossip’. As a general rule, we DO socialise differently. There are a ton of places women can go and socialise in the tech sector, it’s just that they are dominated by men. I genuinely don’t know if that has a big impact on the way things are done at those events, but I do know I save my blatant venting and full disclosure of anxieties and issues for my female friends.

Maybe we should just jump right on in and start those conversations in the existing places, but the fact of the matter is that it wasn’t happening enough for any of us.

So we decide we may not be right, but trying something new had to be better than wishing and hoping for a greater representation of female tech founders.

What we’ve found so far

The group’s format is very loose on format (a round of intros, 1-2 speakers, then requests and success/failures), but very strict on openness. We don’t want your sales pitch, we want your trials and tribulations and how you managed to get through them.

I was wrong about a fear of public speaking, thats just me. What I think we’ve found though is that the what we speak about is quite different from anything Ive heard in a more traditional techie meetup, we can evolve from ‘how to get through the day to day grind’ to ‘how to survive an emotional breakdown to ‘is it ok to breastfeed while at a meeting?’ in the space of 10 minutes. People ask questions and others answer with brutal insight. And I find it very helpful.

One thing I’ve very much found, is that life is way easier when you see people who look and act like you, doing things you are scared of. It also puts a lot more pressure on because it ups the standard of what you expect for yourself and removes the excuses that are all too easy to find. So maybe it’s not even about the absense of men, but the presence of so many other women that makes a difference.

Any conclusions?

Nope. Im still personally torn, and hate to think separation equals success. I still wonder if it’s just the culture we created and think if we could hold onto that and let everyone and their dog in, we’d be equally successful. The way the group has grown, and attracted so many people that I literally wouldn’t have known existed, does make me think its successful. We’re a small community overall, where have all these women been hiding? I suppose the more important question is why? And how does a female only group change that?

Who knows?