3 Startup lessons we should all learn
Anita Campbell at Small Business Trends has written an interesting article describing three (Although it appears to be a lot more than 3) lessons she’s learned in your startup career. If you’re anything like me, you will laugh at your experience with some of these, and shake your head in wonder at the wisdom of others…
1. Offer small ticket items that sell quickly
You are small. No one knows who you are. Why on EARTH do you expect them to throw money at you willy nilly?
Other tips
Give your customers something small.
Publicise your prices (Yeah I know, we don’t. We are re-doing our website though!)
2. Don’t waste money on expensive marketing UNTIL you’ve figured out your offering and your brand.
I don’t know about other people, but we are still defining and narrowing down on what we are. Most startups initially rely on doing whatever they can to fund their product/business development… But that’s not who you are! It takes time to know what specific value you offer the world, and what’s just diluting your message.
3. Integrate technology deeply into your business.
YES!!!! Check this blog’s sidebar. We rely heavily on technology to automate or aid in some of the more mundane areas of business… But we are techie people…
I also agree, once again. Start small, and build on your solutions as and when required. Man oh man the one thing we have in our advantage is that we don’t rely on legacy and outdated, mammoth business systems.



Hello, my name is Natalie, I have a business called 
















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