As I cashed in on my $20 voucher at Farmers Department store yesterday, and struggled to find my Farmers Beauty Club Card in amongst all the other Fly Buys, One Crad, Air New Zealand Airpoints Visa, Civic Video Stamp Card, Sushi Stamp Card etc etc cards… I started to wonder if I am an addict!

I think loyalty cards were a great idea, they may even work for some people – but when you find that you have signed up for pretty much everything, you start to realise you are no more loyal to any one company than you were before they all offered you Loyalty cards. You spread your points so thin they hardly make a dent in the number required to actually GET anything.

Im all in on my Air New Zealand Air Points Visa and I WAS a big fan of Fly Buys until I spent them all on a stupid woman’s magazine subscription and now have to save for like 5 years before i can get anything else and the gloss has sort of worn off.

Hmmm….