Comments on: Beating the Big Boys

By: Digger

Digger — Wed, 30 Nov -0001 00:00:00 +0000

…and the coffee is not that flash either. I much prefer Atomic on Ponsonby Rd (..er what are they called now?) or AllPress at Vicky Market.

By: Tim

Tim — Wed, 30 Nov -0001 00:00:00 +0000

Yea, I think its the special additictives, i mean additives they put in that really keep people coming back without knowing why, we'll have to pop in and see you guys at e-see in Akl next time we're up, cheers, tim.

By: Servant of Chaos

Servant of Chaos — Wed, 30 Nov -0001 00:00:00 +0000

I have also been surprised by the rise (and acceptance by locals) of Starbucks in small cafe strips. This means, of course, that small business has to compete fiercely every single day. It is not enough to rely on your hard work over the last 5 or 10 years … and even your most loyal customers may “try” something like Starbucks and grow to like it. Try thinking what you would need to do to improve the “experience” of your business if you charged entry at the door. It is your innovative thinking and personal implementation that will win against the big boys. Believe it.

By: Julia Dorofeeva

Julia Dorofeeva — Wed, 30 Nov -0001 00:00:00 +0000

Small business is a sphere where creativity and hard work should be the main objectives.

As Glenn Ross at http://www.allbusiness.com says to be successful, you had to build and nurture relationships with customers, co-workers, and others
(this is not an ad, just a research). He also emphasises the role of the relationship management practices of CRM.

I think that’s right cause to compete with business giants nowadays we need to have something unique to offer people. It’s not a product or service. It’s a good and hearty relationships that we all seek these years.

By: Nat

Nat — Wed, 30 Nov -0001 00:00:00 +0000

Yea, it does seem to come down to relationships. Big businesses simply can't build the relationships small business can (they do in their own way of course, but it's not the same).

These days becaue life is so busy, sometimes, the only time you have a little bit of frendly interaction in your day is when you nip out to buy something. If you see a person instead of a 'trained sales professional' the experience is that much the nicer ;)

Just out of interest, I've never really been to a Starbucks, do they have customer service down? sounds like theres no good coffee, so what is it that has caused people to make the switch?