comment
business as usual AND new business
We spend alot of time churning through new ideas, for our customers and ourselves. Having the luxury to think and work on new ideas is most often supported by having some business as usual ticking away, and theres a constant balance to be struck between the two. Natalie and me are working on a couple of significant business opportunities now, set to take our business to the next level, they fit with the 'simple and loveable' philosophy, but they're very new business streams additional to our marketing; branding and web design services and will take us back to the world of web product developers for another shot.
The hard thing is that new ideas are exciting and can quickly become the focus of your attention, which is essential to getting them off the ground, but the simple reality is that theres still plenty of client work in progress to be completed. And me and Nat are pretty much the business at the moment so we're stretched between the worlds, with a proportionally larger volume of the client work falling onto Nat. Which again is tough, because we really need to have both of our heads together on these new business opportunities, at the same time, and the last thing we want is to be imbalanced with our thinking, and Nats pretty good at keeping us on track with that.
So the answer is to let most of our clients down and focus on the new fun stuff : ), no ofcourse not, but getting the balance right is hard, so we're doing our best to find as many strategic angles on our clients projects as possible, so that we see each of them as key in taking us where we're headed, and that new opportunities for us still spell great results for our current customers.
PS. Existing customers if you're reading, we know you've helped us get here, and we'll always look after you.








July 19th, 2006 at 3:07 am
We feel we’ve got to do everything. Work as hard as we can, buy in extra resource. Make everyone happy. It’s worth it in the busy times because there will be lean times too. If we’ve made the best of the boom, we can work on strategy and the overlooked jobs during the lull.