‘Corporate Speak’ is not the language of small business. Departments, Managers, HR, Office Addresses and secretaries simply cannot all fit within a business run out of your lounge or shared office space, so they should all be kicked out of your marketing too. Your greatest fear, looking like a small business, is in fact, your greatest asset.
Marketing a small business isn’t actually that hard (or expensive). Because your business is made up of you, your business’s personality is your personality. If your customers like and trust what you’re all about, you gain immediate credibility.
As Yaro Starak from Entrepreneurs Journey points out:
How Do I Go About Promoting My Small Business Personality?
1. Get Blogging
The best, easiest, cheapest and most effective way to gain credibility through small business marketing is to start blogging! Regular blog posts give your potential customers a complete view of who you are, over a long period of time. You just can’t fake your own personality that much, so people can’t help but trust you.
2. Make it Your Job to Communicate with Customers
Customers expect to have an uninspired employeed respond to them from a large corporation, think about the difference in experience when you, the motivated, educated business owner is the first point of call.
3. Don’t Try to Sell to Everyone
Leave the ‘one size fits all’ approach to the big guys. Noone can replicate your unique expererience, so you are the best at what you do – catering to that specific little market segment you know intimately.
4. Think Like A Small Business
We see a lot of small businesses who get trapped into thinking that they need to pay a large branding company for a ‘brand’, then a web design company for a website then a search engine optimisation company to get ranked. While a corporation may need to do this, it is a waste of small business resources. Get one good, knowledgable company involved to create an entire, integrated brand and marketing strategy tailored for SMALL BUSINESSES.
Decisive Flow have successfully created or overhauled our customer’s marketing strategies, if you want to find out more about how we do this by starting with your website (your most complete brand implementation), feel free to contact us (and talk directly to the business owners :)).