I completely agree. People enjoy working with other people. Regardless of whether they are the cleaner or the CEO, there is no joy in working with people in an isolated business situation. It’s probably why people generally form groups of friends at work.
I think it boils down to whether or not you value the time you spend at work enough to form real relationships with the people you work with. I wonder if that’s the only downside to this article, because you can’t teach the ability to genuinely care about the people they work with, and you can’t fake that type of great customer service.