Comments on: Fitting your Customer’s Brand http://www.simpleandloveable.com/fitting-your-customers-brand How to make Simple and Loveable businesses Fri, 10 Feb 2012 23:07:41 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Nat http://www.simpleandloveable.com/fitting-your-customers-brand/comment-page-1#comment-2876 Nat Tue, 19 Jun 2007 04:17:34 +0000 http://www.simpleandloveable.com/fitting-your-customers-brand#comment-2876 I also liked the one in the Newspaper that turned the red Olympic ring into the underground sign. Yeah, from everyone's accounts their winning bid should have been the one they used. It is a shame huh? I also liked the one in the Newspaper that turned the red Olympic ring into the underground sign.
Yeah, from everyone’s accounts their winning bid should have been the one they used. It is a shame huh?

]]> By: Rowan http://www.simpleandloveable.com/fitting-your-customers-brand/comment-page-1#comment-2874 Rowan Tue, 19 Jun 2007 00:19:02 +0000 http://www.simpleandloveable.com/fitting-your-customers-brand#comment-2874 Everybody seems to have forgotten the logo they used during the bid: http://www.creativematch.co.uk/viewnews/?88854 I thought that was pretty clever. It uses the five colours from the Olympic rings to trace out the shape of the River Thames. Those colours are also quite similar to the colours used on the tube map, which could have easily been incorporated into a logo design. Such a missed opportunity ... Everybody seems to have forgotten the logo they used during the bid:

http://www.creativematch.co.uk/viewnews/?88854

I thought that was pretty clever. It uses the five colours from the Olympic rings to trace out the shape of the River Thames.

Those colours are also quite similar to the colours used on the tube map, which could have easily been incorporated into a logo design.

Such a missed opportunity …

]]> By: Nat http://www.simpleandloveable.com/fitting-your-customers-brand/comment-page-1#comment-2870 Nat Mon, 18 Jun 2007 03:01:46 +0000 http://www.simpleandloveable.com/fitting-your-customers-brand#comment-2870 True, I used the terms interchangeably here because the logo and website seem to sum up an overall bad brand! As far as large companies imposing their brands goes, this is not really the large brand's fault as much as a sign of the times they operated in - all these brands are now fighting to make their brands a lot more 'interactive', whereas a while ago we LOVED it how they defined us. This could turn out to be the most interesting Olympics yet as the focus is now very much on ALL of London defining their brand... And they have years to pull it off! Thanks for the comment, very insightful :) True, I used the terms interchangeably here because the logo and website seem to sum up an overall bad brand!

As far as large companies imposing their brands goes, this is not really the large brand’s fault as much as a sign of the times they operated in – all these brands are now fighting to make their brands a lot more ‘interactive’, whereas a while ago we LOVED it how they defined us.

This could turn out to be the most interesting Olympics yet as the focus is now very much on ALL of London defining their brand… And they have years to pull it off!

Thanks for the comment, very insightful :)

]]> By: Ben Shipley http://www.simpleandloveable.com/fitting-your-customers-brand/comment-page-1#comment-2869 Ben Shipley Mon, 18 Jun 2007 02:10:51 +0000 http://www.simpleandloveable.com/fitting-your-customers-brand#comment-2869 Nice breakdown Nat, although I think you missed an important point, the issue in my mind is not the spend or the result, its the expectation that a logo will have some influence over the way people interpret the event. A logo is not a brand, the Olympics already has a logo, one that conveys the Olympic ideals really well, its simple, it has history, it unifies the string of games and their ability to unite the attention of the world. The brand of a indivdual games is the experience that visitors and viewers from around the world are part of. Its the rocketman at the opening ceremony in LA, its the open air pool in Athens, its the 'friendly games' in Sydney. That is the tangible brand of a games, and that is why you probably can't draw the logo of any games in history, without a google image search to jog your memory. Also, I think its easy to point at large brands and say they are imposing their values on customers, but you have to remember, when Ray Kroc had only one McDonalds, the golden arches were over the door, and their brand has been consistency of experience and food. Coke has managed to put an indistinguishable product all over the world. Nike focussed on a very small core audience for much of their early life, constructing great shoes for runners that cushioned their audience and lived up to expectation. These guys now use psychology of colouring, their size as advantage for manufacturing and distribution, their huge revenues to grab attention but they got there by meeting and exceeding expectation. While they might be making America obese or 'unfairly aspirated' in their desire for new nikes, they might be buying their way into new underdeveloped markets but thats because they have been productized and are dying as brands, albeit very slowly. Nice breakdown Nat, although I think you missed an important point, the issue in my mind is not the spend or the result, its the expectation that a logo will have some influence over the way people interpret the event.

A logo is not a brand, the Olympics already has a logo, one that conveys the Olympic ideals really well, its simple, it has history, it unifies the string of games and their ability to unite the attention of the world.

The brand of a indivdual games is the experience that visitors and viewers from around the world are part of. Its the rocketman at the opening ceremony in LA, its the open air pool in Athens, its the ‘friendly games’ in Sydney. That is the tangible brand of a games, and that is why you probably can’t draw the logo of any games in history, without a google image search to jog your memory.

Also, I think its easy to point at large brands and say they are imposing their values on customers, but you have to remember, when Ray Kroc had only one McDonalds, the golden arches were over the door, and their brand has been consistency of experience and food. Coke has managed to put an indistinguishable product all over the world. Nike focussed on a very small core audience for much of their early life, constructing great shoes for runners that cushioned their audience and lived up to expectation. These guys now use psychology of colouring, their size as advantage for manufacturing and distribution, their huge revenues to grab attention but they got there by meeting and exceeding expectation.

While they might be making America obese or ‘unfairly aspirated’ in their desire for new nikes, they might be buying their way into new underdeveloped markets but thats because they have been productized and are dying as brands, albeit very slowly.

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