I went to a course last night at the Business Center in Wellington (if you live in Wellington and have a small business, join their email newsletter, they have tonnes of free courses for all areas of running and growing a business, by people who have done it).

One question we were asked is ‘how much money do you want to get out of your business?’

It’s funny, I’ve never thought of a dollar figure before, it was always ‘whatever it can give me’. Now that seems like a terribly stupid answer… Because once you’ve established a dollar amount, you can work back through your expenses to come up with a figure you have to charge for your product or service to GET that dollar figure.

You will find out if you’re bonkers and there is no way that will happen with your business, you will discover that you may need to increase your prices or cut costs.

So simple. I love it.