Greenpeace is holding a ‘name the whale’ competition (finishing today our time so tomorrow for the rest of the world). One of the whale name candidates is ‘Mr Splashy Pants’, from the sounds, this was only an option because ‘it was too funny to leave out’… However some fan of the name ‘Mr Splashy Pants’ caused no end of controversy when they set out on a one night attempt to make Mr Splashy Pants the most popular choice for the poor whales name.

In one of those mysterious twists of fate, websites with some of the largest viewership on the internet saw the sudden spike in votes and wrote about it… Now the full story has come out and the internet has gone crazy with a campaign to name the whale Mr Splashy Pants.

You may already know this, but what I love about it, is that that Greenpeace through the power of having something a little quirky have created a massive viral marketing campaign around their campaign to stop the killing of whales by Japanese whaling boats. People are currently:

• Wearing Mr Splashy Pants t-shirts
• Joining a Mr S.P Facebook group
• Sticking a Mr Splashy Pants bumper sticker on their cars
• Revising their logo – Check out Reddit

Mr Splashy Pants has ALREADY done more for Whales already than he could ever have been expected to do. However just imagine the global outrage if the Whalers harpooned him! I’m seriously wondering if I hope they do because if they did, he would be making the ultimate sacrifice to ensure that once and for all Whaling is made illegal worldwide. If Mr Splashy Pants became a victim of the harpoon, we wouldn’t stand for it.

Whatever you think about the tactics Greenpeace uses to make the world a fairer place for those with no voices, you can’t help but congratulate them on being some of the leading lights in viral marketing and exploiting the internet to their full advantage – So join the campaign and don’t forget to vote