Getting your message across quickly and clearly is something everyone who wants to go somewhere has to master, and getting your story and presentation pulled down to a few minutes is a valuable way of helping you simplify what the problem is you’re trying to solve, why other approaches aren’t working and how you do it in a way that does.

Refining your Pitch
I’m over here in the US right now taking PlanHQ around the market and in the last few weeks aside from pitching to around 10-25 people a day, have done 5 video interviews including:

• interview on lunchmeet
• another at techcrunch, then finally last week
• presented our 6 minute pitch with a live product Demo on stage in front of 700+ people including press and investors.
• By this point we were in pretty good form, so straight after that a TV show from Canada came and did an interview (doesn’t air until October 15), people like good clear stories if you tell yours well, more people will want to pass it on.

I think the whole team thinks we’ve done pretty well, the secret is to keep doing it, as often as possible, tweaking it, watching peoples re-actions, simplifying what you do, say and show, until people love it. See what you think of some of the videos above and how we progressed, and get working on your pitch.