Staring Blankly at My Screen
I have had a lot of conversations recently with people who I really respect, who have businesses I really admire.
They re all the types who help other people understand their business and grow it.
But all of them agree, when it comes to your own business, it is a million times harder to put what you do into a sentence.
Which is probably why, when faced with writing a one-pager about what we do this morning, I am instead staring blankly at my screen.