Sometimes it’s hard to convince small businesses to upgrade their website, all they see is $$ signs – more money going out on something they can’t touch, see or really understand.

That is our legacy after years of creating online brochures for businesses that achieved very little, other than (hopefully) looking better than the competition’s online brochures. We now need to reverse the thinking of the first generation web and turn the $$ signs associated with a website from money going out to money coming in.

We aim for our customer’s websites to pay themselves off as quickly as possible. We do this by thinking about a website as the backbone of a small businesses marketing strategy, it’s not there to look good or cover the need ‘to have a website’, it’s there to generate new business. Our customers know how many new visitors they are getting, where they are getting them from and how many end up becoming a customer. If a customer notices a decline in action or newsletter signups, we get onto it, because the website we created is only good as long as it’s generating new business.

A lot of people talk about websites being your ’24/7 sales person’. Unfortunately, a lot of old websites aren’t selling a thing and this kinda makes web designers look like used car salesmen ‘I know that one didn’t work, but spend a bit more…’. Small business owners are savvy, they know when someones trying to take money for nothing and they see when someones offering them value and until they see the latter, their ‘current website’s just fine thanks.’.