I order all my photos through Digitalmax. It used to be awesome! Cheap photos (like a third of the cost of elsewhere), easyish to use, convenient. Done.

Then they got big (I assume?) did a redesign that makes the site look way prettier but it doesn’t work anymore! I wrote them a polite email in October last year, figuring the least I could do as a usability and interaction person was help out a fellow NZ company with my thoughts… Especially about the photo purchase process which is so badly designed I end up having to go through it at least 3 times every time I order photos and actually gave up between October and now (I thought they may have fixed it) and the fact that their photo editing tools don’t even work for me any more.

I never heard back and the site hasn’t changed. It’s so frustrating to see a company go from causing upheaval in the market to falling behind (All other photo retailers have basically caught up in terms of cost and ease of use). And in several hours, once I finally get this batch of photos printed, they will lose a customer they have had since virtually the beginning.

It’s a real tragedy.