While Decisive Flow was elbow deep in our business plan on Friday afternoon (and also in chocolate cake and custard), we learned why you write a business plan.

I know, I know, I used to work in a business planning company.

As a result of sitting down and debating who we are, what we’re about and why we exist, we figured out a lot of things about who we are, what we like and why we exist. We probably set aside about 2 hours, and I don’t care how many times people tell you to work on the business as well as working in it, it is only in that 2 hours that you ever remember why it is important.

We are now going to hire a coder guy. This is heavily controversial, as we have run into the problem that ALL coders seem to be male, well, all coders who want to work here seem to be male. And a large part of our identity (as we are starting to realise) is that we are female. However, our coder guy will be welcomed with many girlie hugs, because we also realised we want someone to do that stuff for us so we can focus on the pretty girly things that we like better.

This is going to lead to a little restructuring. Which I am very happy with. The restructuring basically goes that I will be slowly working my way out of my job, so when I go to Vietnam in October, no one will even notice. Actually it is more going that I will have more time to convince you that we are the best people to trust your website with. So that kind of works for everyone.

Anyway, what I’m trying to say, is no matter how small you are, and how straight forward you think your business is, it is soooo good to write it down, and discuss it together. And then take it to an outsider to critique. And then hire a mentor (another outcome of planning) who will keep you honest.